Heidi Boehm

Design influencer: systems, digital, tech, enterprise, the future

MANAGMENT:
STYLE

Transparency: Provide direct & honest feedback
Time blocking: Creating space for solid designs, stakeholder expectations
Design Empathy: Held may different roles so have perspective on challenges with mangers, stakeholders, leadership
Open door policy: Always available for conversations
Systems + Process improvement: Allow designers to stay focused on deliverables by putting procedures in place. Making systems duplicatable
Non-Biased: Able to see both sides, perceptions vs reality
Support: Help unblock designers so they can do their best work


MANAGEMENT:
SELF REFLECTION

Be responsive to data: Apply analytics and research to define design
Be empathetic: How can we help users be successful?
Be truthful: Focus on solid design rather than a motive
Be improving: Make designs better than before, always improving, automating design systems and consistency
Be supportive: Collaboration is essential for improvement and maturity in designs
Be willing to fail: Don’t be afraid to be wrong, be open to changes with new information


MANAGEMENT:
DELIVERABLES

Business objectives:
Features
Revenues
Customer acquisition
Customer feedback:
I have a problem, what’s the solution
I want to be able to ______
Please fix ______
Analytics:
EG: Customer retention is ___%
EG: Customers get stuck at ____ point in the workflow
Research:
NSAT scores on design tell us what is successful and worthy of building


MANAGEMENT:
team culture

Acknowledgment: Awareness of improvements in design skills and personal achievements
Conduct: Time management and completion of tasks
Training: Prioritizing time for learnings of industry leaders and speakers
Team connections: happy hours, down time to connect
Semi-annual share outs: Celebrating deliverables and accomplishments with design, engineering and product teams


MANAGEMENT:
HIRING + what I look for

Individual:

  • Ability to absorb large amounts of ambiguous information and distill to a design

  • Deliver and receive design feedback in constructive ways

  • Able to handle difficult conversations with stakeholders

  • Knows design tools or comparable ones

  • Problem solver for the end user

  • Systems builder

  • Analytical, logical and able to provide rationale

  • Is personality a good fit with current team members

Management is doing things right;
Leadership is doing the right things.
— Peter Drucker (Management consultant, educator, author)