DESIGN THINKING

THE QUINTESSENTIAL ICEBERG

Adopting the design thinking framework utilizes elements from the individual’s toolkit like empathy and experimentation to arrive at innovative solutions. It transforms the way organizations develop products, services, processes, and strategy, while bringing together what is desirable from a human point of view with what is technologically feasible and economically viable.

As UX designers, we know what’s under the tip of the iceberg. Understanding ambiguity, working together to problem solve, and thinking in a non- linear path for the best solution for the end user. Fostering innovation, challenging assumptions and encouraging stakeholders to think outside the box. Encouraging cross team collaboration and leveraging group thinking emphasizes the process is iterative, flexible and focused for the best outcome for the user.